6/17/2023 0 Comments Buku pemasaran jasa bank pdf![]() ![]() This study seeks to find out how the influence of social media marketing on buying interest in Islamic insurance. With the rise of the use of social media in Indonesia, Islamic insurance operators use social media as a means of bridging communication between them and consumers. It can be seen from the low literacy rate of sharia insurance in Indonesia that only reached 2.51%. The low awareness, knowledge and exposure to sharia insurance is the reason for the lack of sharia insurance participation rates. Based on AAJI data, insurance users in Indonesia have only reached 7.5%, and only around 5% of that number uses sharia insurance. However, in reality the large muslim population does not necessarily guarantee the large market share of Islamic insurance in Indonesia. Indonesia has a large potential as a potential market share of Islamic insurance.
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